Wonderful Machine ( a repping and photographer consulting firm) opens the trench coat to reveal a bid for a large, east coast, advertising agency who needed to hire a photographer to make executive portraits exactly the best way possible.
I’m both a little jealous by the wonderful-ness of the job but I am also more motivated (after reading) to make sure that my fees go up year after year and my tolerance for budget jobs goes down year after year.
The actual posted bid is the most interesting part of the article but it’s sure nice to also see the thought process….
Come back here and let me know what you think in the comments!
Kirk (who is currently pricing too low!) Tuck.